Hiring a Public Relations professional is not a matter to take lightly. It’s the very service that can make or break your business. Think about it. Your public image and how you’re viewed by others is at stake, it’s what their job is all about.
So, should you hire someone from Fiverr for your public relations? Let’s look at the facts and get some perspective.
What a PR Agency Must Know:
A PR agency has to have a firm knowledge of your business and have experience in what you want to accomplish. This means you have to vet them. We must verify their credentials and proven track record. Otherwise you risk information landing on Google that you can’t remove.
If they are a legitimate PR company they have a licensed business and have clients they can refer to you. This is not a case of just reading a review. Part of the vetting process is the proven record of success. You should have a telephone conversation or some verifiable contact.
Then, there’s the question of pricing for their service. Understanding, that hiring based on price is never a good idea. It should be the last consideration and never hire a low balling person.
This is typically what is seen in freelancing platforms like Fiverr. There are plenty of hard-working and reliable people working on this platform. The opinion here is not to throw a negative shade on those who offer services on Fiverr. But let’s look at the niche they serve in.
Fiverr is a platform that exists for people looking for an inexpensive service. Just the name and their marketing of the company will support that. However, in saying that, they have raised their rates and fees. You can find a service provider for low rates or top rate.
There are a few points that should stand out. First, if they’re top-notch they won’t be on Fiverr. If they’re new and that’s the reason you find them there, then they won’t be charging top-rate. If they are that good then they’re wasting a lot of time, fees and energy being there.
A little lesser known secret.
Here’s a secret. In the beginning, you have to pay for reviews. Fiverr will never put you in front of people without reviews. So, you pay your friends and family to buy a small project and give a review. That’s only one way it’s done. That advice is everywhere. No one that is top-flight is going to need to do that, even if they’re new.
Think about this
So, what does this information tell you about hiring someone on Fiverr for PR? Well, it should raise a red flag. Again, no shade on the people working on Fiverr. But it’s doubtful that you’ll get the work quality that you would in a legitimate, licensed PR firm. Even if it’s just one person doing the work, you’ll be able to see their work on their website, contact their past clients and maybe contact their significant ones.
What is PR on Fiverr?
Typically, you’ll get someone offers PR content like press releases. They might have a distribution channels but not guaranteed. That’s it, really. Not too many people have the type of media contacts you’ll need. Not for $20 bucks. They’re not likely to be able to survive on that money, so they’ll be juggling you with other gigs. Do you want to be considered a ‘gig’? This is your reputation.
Though we can’t tell you whose hands to place your reputation, we’re sure your perspective has widened. Every platform has its value. For your PR, choosing the correct firm like nancy behrman communications for you is a process. Even in the world of professional PR companies, it takes a little time and discernment. Put your money to work for you and be certain the information about you is what you want to see in a way that a firm like nancy behrman communications can do
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