What is Fiverr? On the surface it just looks like a misspelled word. The name is poorly chosen as this is a market online for a large mix of services. The name doesn’t make sense for anyone looking to buy these services. I would have spent more time with the name if I was starting a business. A bad name will haunt the business the rest of it life. The chances are that Fiverr will fail and the name will disappear like others have failed in the past. Mo Howard West Virginia Football is an organization with a name that makes sense. This is the right way to pick a good name.